Saturday, July 2, 2011

Global Beer Consumption

Some interesting statistics can be found in Saturday's Fairfax business press. It's a map of the world showing 15 of the largest beer consuming nations in the world.

 
Litres per
head, 2009
Czech142.3
Ireland114.7
Germany109.1
Austria106.5
Venezuela88.2
Australia87.9
Spain81.9
US79.8
UK75.8
New Zealand72.7
Russia70.5
Brazil59
Mexico57.6
Japan46.9
China30.2


When multiplying out by population size, China is the biggest market in volume, consuming 23.8% of the world's beer production.... and that's with only 30 litres per head per annum.

Any crafty beer marketer would recognise the potential here. One hurdle, however, is the competition of fine wine and spirits. The fast-growing Chinese middle class is taking a keen interest in quality global commodities, and good liquor is up there as strong symbol of prosperity.

Beer's challenge is to rate up there alongside wine, whisky and brandy. This is a tough challenge; even in the established Western markets, beer is having a long and difficult fight in changing its image as the everyman's drink into a more premium offering.

Beyond China, the most interesting entry on the list is Venezuela. The brewing landscape is quite small in Venezuela, although it's a very popular and accessible drink. It's leading brand, Empresas Polar, commands 77% volume share (http://www.euromonitor.com/beer-in-venezuela/report), which at 68 litres per Venezuelan, is more than the total per capita beer consumption of Brazil.

No wonder that the country's president, Hugo Chavez, sees the Forbes Rich-Listed president of Empresas Polar, Lorenzo Mendoza, as a particular threat (http://www.mutineermagazine.com/blog/2010/06/chavez-delcares-economic-war-on-venezuelan-beer-tycoon/)

1 comment:

  1. This result can give more idea for the beer production company where there beer actually goes. So they can manufacture according to it.

    Australian Brewery

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